Travel Tech EMEA Gives Hotels New Operational Strategies to Thrive in the New Normal

WHAT: Lybra, developer of the Assistant, a machine learning, demand-centric revenue management system (RMS), and HS LATAM – developer of state-of-the-art online distribution and competitor analysis solutions – are proud to announce the upcoming Travel Tech EMEA online conference, taking place from November 23-27, 2020. This is the 4th Travel Tech conference and, like the previous three events, the conference will be an educational and beneficial conference for hotels all over the EMEA regions.

WHY: There are significant benefits for hotels in investing in operational technology today, to establish a strong foundation for a better financial future. Today, hoteliers are facing brand-new, never-before-seen market conditions and all types of operational technologies – be it digital marketing, direct and indirect online distribution strategies, revenue management, property management, guest relationship management, etc. – are must-haves for hotels to maintain a competitive advantage today and into the future, no matter how the pandemic affects demand.

WHEN: During the free, online conference panels, you’ll learn:

November 23 at 3pm CET: Revenue Management in the ‘New Normal’

Learn how to adjust your revenue management strategy, without the ability to use historical data to set accurate room rates. Learn what types of RMS will yield better results in the ‘new normal.’

November 24 at 3pm CET: Online Sales & Distribution

Learn which online sales and distribution strategies will be most effective to reach today’s new type of travelers – and where they are choosing to book.

November 25 at 3pm CET: Digital Marketing

Travelers’ booking patterns, habits and expectations have changed, possibly forever. Learn how to update your digital marketing strategies to appeal to the new style of travelers.

November 26 at 3pm CET: Automation vs. The Human Touch

Learn about the importance of Artificial Intelligence in a hotels’ operational solutions, but also why AI solutions offer optimal results, when combined with the human influence.

November 27 at 3pm CET: Technology Trends

Learn how to use technology to supplement smaller teams during pandemic times – based partly on a need to decrease costs and also, travelers’ desire to avoid person-to-person contact while traveling.

Register, for free, for all of the panels at https://register.gotowebinar.com/#register/6930318956520107533. Don’t hesitate, as spots have filled up very quickly at past Travel Tech events and you don’t lose your spot!

WHO: The Travel Tech EMEA conference will be held in English, and will feature expert speakers from top travel technology companies, including Lybra, Asksuite, Simple Booking, Bookassist, BookOnlineNow, Sojern, SiteMinder, OTA Insight, HyperGuest and ReviewPro, among many others.

WHERE: All hotels and/or travel technology companies are invited to attend the Travel Tech EMEA online conference, from November 23-27, 2020, to learn more about the benefits of investing in technology now, to establish a foundation for a stronger financial future. Register today, as spots are limited: https://register.gotowebinar.com/register/6930318956520107533.

To learn more about the upcoming Travel Tech EMEA conference, to obtain a media pass or for an interview with the event organizers – Lybra and HS LATAM, please contact Jennifer Nagy at any time: jennifer.nagy@lybra.tech or +1.786.420.1160.

About Travel Tech

The Travel Tech series of online conferences will bring together companies with national and international renown in the hospitality, Hospitality industry to address and dissect technology-related subjects within the global hospitality industry. Find out more and register at traveltech.space.

About Lybra (Formerly Lybra.Tech)

Lybra is a leading global hospitality technology company, offering an innovative, machine learning revenue management system (RMS) for the global hospitality industry. Lybra’s Assistant RMS was designed to improve the quality of hoteliers’ lives, by simplifying and automating daily operations to skyrocket their property’s bookings and revenue – even in times of decreased demand, like the current COVID-19 pandemic.

In May 2020, Lybra was acquired by The Zucchetti Group, a leading international technology company offering software, hardware and ITC services to many global sectors, including hospitality, education, transport and logistics, manufacturing, among others. As part of The Zucchetti Group, Lybra is even more well-positioned to offer hotel clients the most accurate pricing suggestions because of the wealth of international market and demand data – compiled by the global hospitality technology companies that are owned by The Zucchetti Group – that is now integrated into the company’s Assistant RMS. To learn more about Lybra, visit lybra.tech.