Revista Hosteltur, monográfico: Hosteltur Special MICE 2019

Spain is one of the world’s favourite destinations for congress, meeting and incentive tourism. It boasts great competitive advantages such as an excellent network of modern facilities, accommodation and complementary offering, as well as prices that continue to be reasonable in comparison to other competitor countries in the area. All of this makes it possible for the country to position itself as a world leader in this field. However, the industry’s experts have identified room for improvement and they have pointed to what needs to be done next to meet the demands of this ever-evolving market. The idea is to organise smaller and more sustainable events with tighter budgets that will call for a more imaginative approach.